Kraft Corridor is an initiative for bringing about positive change in multitudes of artisans in India. Mesmerised by the colourful crafts and skills of the artisans, Kraft Corridor aims to recreate its magic by bringing together the indigenous skills of the artisans with the modern designs of the expert designers, thereby enabling the humble artisans in leading a dignified and empowered living.
How Kraft Corridor is making a difference
Kraft Corridor is a channel for enabling the rural artisans in accessing the mainstream market. It works with rural artisans of Lucknow, India, who have inherited the more than 2000 year old craft of ‘chikankari’ and also other hand embroideries like zardozi and taarkashi. Kraft Corridor is emerging as a luxury women’s wear brand in India, encouraging preservation and growth of traditional skills and crafts. The highlight is ensembles in silk and cotton silk with intricately designed hand embroidery. Right from the choice of fabrics to using embellishments, the ensembles have a royal feel.
Story tellers of traditional crafts
We not only portray ourselves as designers but also as storytellers of traditional crafts, created by our exceptionally skilled artisans who have inherited the skills and through generations have put their heart and soul into it.
Mrs.Saroj Mittra (centre), Founder
Ms.Sukansha Agarwal (left), Designer, from Indian Institute of Crafts and Design, Jaipur
Ms.Guleen Jaswal (right), Designer, from National Institute of Fashion Technology, Kangra
Ms.Aditi Balapure (extreme left), Designer, from Indian Institute of Crafts and Design, Jaipur
Ms.Amandine Cool (extreme right), Design Intern